About
We help companies scale their good judgment.
In a small company, a founder can see the whole of a decision at once: how it lands across strategy, structure, and operations, and where those are quietly at odds. As companies grow, that signal scatters across people, systems, and meetings, and only comes back together in hindsight. Most of what we call organizational gravity starts with that lag. We built Orgtools to close it, after running into it from two different seats.
The Software Side
Founding CEO of Ambition.com, backed by Y Combinator and Google. Worked alongside leadership teams at ADP, Cisco, FedEx, Verizon, and Zoom.
“Scaling my own company and working with everyone from the fastest-growing startups to the Fortune 500, the pattern was always the same. Everyone is at their best when decisions are fast, informed, and there's constant alignment and strategic clarity.”
The Services Side
Founded Loft9 Consulting, scaling it to 100+ consultants before its acquisition by Sia Partners. Over 20 years working inside and alongside companies across industries and growth stages, including the last four years as a fractional executive.
“The pattern was always the same: strong leaders, clear strategy. Alignment that breaks under real operating pressure. I could see it every time. Orgtools is what holds it together.”
Different vantage points. Same structural gap.
Now we’re building the system we needed.
Our Values
01
Own the outcome
We are building at the edge of a massive technological shift where ambiguity is the baseline. We find ground truth through action, not endless analysis. Lead with explicit intent, make the call, and let the outcome make us smarter.
02
Simplicity scales
One vague statement becomes five wrong decisions, and while the problems we solve are complex, our solutions cannot be. Complicated is a choice. We strive for simplicity in communication, product, and execution.
03
Accountability is human
AI can process and execute at unprecedented scale, but accountability cannot be outsourced to a model. Every consequential decision has a human name attached to it. Technology amplifies our judgment; it never absolves us of it.